The online business world is fast and furious. Make sure that you are making your best first impression with a great head-shot. You can do a pretty decent job of taking your own photos if you follow these tips…
1. BEWARE THE “SELFIE”
Don’t literally try and take it yourself! There’s not much worse than a “selfie” on a LinkedIn profile. What is worse is the selfie taken using the computer-cam – yuk! Find a friend who can hold a smart phone at least. Try and use someone that you feel relaxed with, if you are nervous it will show in your photo.
2. THINK ABOUT YOUR IMAGE
What message do you want to send? Are you dressed appropriately? Are you formal enough (or casual enough) for the audience that you want to attract. Get a haircut, wear make-up (ladies), choose colours that suit you. This is the time to put in some effort.
3. IT’S ALL ABOUT THE LIGHT
You don’t need to have fancy studio lights, but you do need lots of indirect natural light. Lean against a shaded doorframe facing outwards and have your friend stand outside to take the photo. Or sit facing a large window but make sure that you are not actually in the sun.
4. TIDY UP!
If you use either of the 2 situations above, you should find that the background is naturally darker and less noticeable. All the same, make sure you have a critical look at the background of your shot to make sure your dirty laundry is not on the floor!
5. STRIKE A POSE
There are some tricks to looking better on camera. Turn slightly side on and bring your face back around to the camera, tilt your head slightly. This will make you look slimmer. Lean into the a little bit – this looks friendlier in an online shot. You can sit or stand but don’t slouch. Think warm happy thoughts – ask your cameraperson to joke around so that you have a more natural smile. Lean against a table or doorframe, have the cameraperson stand on a chair. Play around to see what looks best on you.
Although you can do it yourself, having a professional photo taken can be money very well spent. Professionals know how to get the best out of you and make you look and feel fabulous. They can advise you on clothing and colour choices. Professionals also know how to subtly enhance your images and make you look your best.
You may be losing business through a poor profile photograph, and a couple of hundred dollars to make the best impression is well worth the small investment.
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